How to Win Markets and Influence Grocery Buyers – Workshop

Grocery retailers, chefs, and other food buyers are looking for local product and they want to buy local says Erica Pate, a Direct Farm Marketing Specialist at the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA).

“When it comes to buying from farmers and small food processors, there is often a gap between what grocery retailers, chefs, and other food buyers need, when they need it, and how they do business” Erica Pate, a Direct Farm Marketing Specialist

The Town of Georgina in partnership with OMAFRA are hosting a one-day workshop in February that will bring together farmers and small food processors to learn how to address those gaps.

Ministry specialists will help participants learn about potential untapped sales channels that might be right for their business. The workshop will cover a number of topics ranging from market channel opportunities, food regulations, food safety, pricing for profit, packaging and labelling. 

Your business might benefit from selling to a local grocery store or other retailer, a restaurant or public sector organization like a university or school nutrition program. The key is to invest a few hours to learn about different market opportunities and what customers expect.

The Selling Food to Ontario workshop will be held on February 2 from 8:30 am – 3:30 pm at The Link, 20849 Dalton Road, Sutton, Ontario L0E 1R0. The cost of the workshop is $20 per person and registration is now open.

This event is hosted by the Town of Georgina and OMAFRA.

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