Growing Local- How Two Farmers Facilitated Economic Growth in Their Community
ON Regional Economic Development
As the summer season begins, one thing you can always count on are on the opening of local farmers’ markets. These markets are filled to the brim with an abundance of farm fresh produce ready to bring home and share with family and friends. As you look forward to your weekly farmers’ market, you can be assured that you know where your food is coming from and that you are supporting your local economy.
Two farmers you might spot this summer are Jeffery and Lesley Lucassen, the owners of Victory Veg located in Oxford Country. Three years ago, they quit their jobs and decided to move back to Jeffery’s families retired dairy farm. They began to renovate and revitalize the farm by transforming it into a modest vegetable farm. However, this year they have added a major upgrade; a 6,800-sf hydroponic tomato greenhouse. This greenhouse is home to 700 individual tomato plants ranging from cherries to cocktails to beef steaks. The Lucassen’s credit the knowledge and support they received from OMAFRA as vital to them. If they had any questions or concerns there was always someone to lend a helping hand. When it came to the growing of their plants OMAFRA Greenhouse Specialist Shalin Khosla played a key roll in helping them succeed with their new endeavor.
Jeffery warmly remarked that “He [Shalin Khosla] was like an advisor, so to speak. I could take a picture of an issue I had and send it to him and he would tell me exactly what it was. He was really knowledgeable.”
Before Jeffery and Lesley started Victory Veg, the old farm wasn’t really contributing to the economic development of the community. The Lucassen’s have really turned that around, the hustle and bustle that was once seen on the farm has returned. Although tomatoes are their main product, they also have fields filled with beets, onions and all different kinds of lettuce – as well as broccoli, carrots and peppers, to name a few. They germinate these plants from seeds for months before planting them, so you know they are extremely fresh and tasty.
This summer when you go to your local farmers’ market, keep your eyes peeled for the Victory Veg stand. They are currently located at the Ingersoll farmers’ market and are also planning to be in Stratford and Cambridge. Or, if farmers’ markets aren’t your thing you can visit their store front in Beachville, they are listed on the Tourism Oxford ‘Growing Fresh map’.