Developing new markets closer to home can add value and cut costs. Beef Farmers in Northern Ontario working with Local Food and Farm Co-op Ontario developed a new brand called Northwest Beef, focused on accomplishing those two objectives and adding value to the agriculture industry of Northwestern Ontario.
With some aid from federal and provincial funding, The Local Food and Farm Co-op was able to bring together beef farmers from Thunder Bay, Rainy River, and Kenora districts to look at producing and marketing beef in a new, innovative way. Consumers in the three districts were surveyed to find out what the determining factors for purchasing beef were. The results provided a basis for the farmers from the Northwest. Collectively, the farmers agreed on a brand, production practices, and a marketing strategy. A co-op of participating farmers from the three districts was formed. Each district has a processing facility for harvesting the animals and storing the meat.