All posts by jessicamkelly

Celebrating Direct Marketing this Local Food Week

For the very first time, the 2016 Census of Agriculture asked, “did this operation sell any agricultural products directly to consumers for human consumption?” With this simple question, we now have a glimpse into direct sales of Ontario’s local foods that we’ve never had before!

Ontario leads the country with 7,474 farms reporting direct-to-consumer sales, followed by British Columbia and Quebec with 5,667 and 5,459 farms respectively. Overall, 15.1% of Ontario’s farms are making local foods available for direct purchase by consumers.

At the regional-level, fascinating patterns emerge in the prevalence of direct-to-consumer farm sales.  Click to see maps by the number and percentage of farms reporting direct sales. Continue reading Celebrating Direct Marketing this Local Food Week