We recently held our fourth online community of practice for Ontario’s downtown revitalization community. The session focused on events, promotions, and other activities communities are using to address seasonality, and to keep their downtowns a destination beyond traditional summer and winter peak seasons. Here’s a quick summary of the session:
Sue Nicholson, General Manager of the Downtown Collingwood BIA provided an overview of the current landscape in Collingwood, the resulting focus of the BIA in promoting the downtown (e.g. authenticity, arts, walkability), and the full range of initiatives used to even out resident and tourist visitation in the downtown throughout the year. Some of these initiatives include self-directed walking tours, various arts-based events from May to October, and mid-week events in the summer. Overall, Collingwood has been able to work with partners across the region, including “cooperative/competitors” like Blue Mountain, to build a vibrant calendar of events and initiatives that reduce traditional shoulder seasons outside of summer and winter in Collingwood. Click here to download the presentation.
Susan Carradine-Armstrong, Manager of the Downtown Goderich BIA focused in on a key event the community uses to promote the downtown in the winter, the ICEtacular festival. Over four years the BIA has been able to successfully build ICEtacular into a key event on the Town’s calendar and a prime opportunity for downtown businesses to see notable activity in a traditionally slow season. The event has been able to attract an estimated average of 3,000 people per year for the weekend and has resulted in average increases in sales for retail and food service providers in the downtown each year over the course of the event. Click here to download the presentation.
Agricultural Advisory Committees (AAC) are made up of community stakeholders such as Councillors, municipal staff, farmers, farm stakeholders or organizations, and other interested residents within the community. The purpose of the committee is to help shift the lens towards agriculture when it comes to deciding upon new policies, plans and processes. AACs are tremendously important because they form a direct link to the farming community, which in turn gives farmers a voice. The farming community within regions aren’t as large as they once were, so an AAC allows their thoughts and opinions to be taken into consideration when decisions are being made that may impact them.
On May 23rd, 2019, the Ontario Ministry of Agriculture, Food and Rural Affairs along with representatives from the Ontario Federation of Agriculture and the University of Guelph hosted an informational webinar on AACs. The webinar focused on the lessons-learned from the results of a recent a case study report. With panelists from the Halton, York, Kawartha Lakes and Durham Regions own AAC Committee members giving first hand examples and stories of their own experiences.
Farmers, municipal staff and Councillors from across the Golden Horseshoe Region all had input into the report. It reviewed committee agendas and minutes, terms of reference and future work plans; this gave a large amount of detail regarding what each committee was seeking to accomplish. Many of the panelists described their experiences with their AAC as extremely positive and stated how imperative the committee was to the success of farms and other agricultural businesses within their region.
All in all, the webinar succeeded in providing a greater understanding of the importance that AAC’s play in regions across Ontario. With 100% of participants stating that this webinar improved [their] understanding of Agricultural Advisory Committees.
One participant stated: “[The webinar was a] Great opportunity to share information and connect with other jurisdictions. It was great to show how research can improve practice. Quite often academic research can be difficult to apply. This a challenge/barrier. Great job!”
A special thanks to Dr. Sara Epp for hosting the webinar and to the Golden Horseshoe Food and Farming Alliance and Friends of the Greenbelt Foundation for their support with the report.
Regional Economic Development Branch blog focusing on agriculture and rural economic development for Ontario