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Fall Fairs: A lasting impression

It’s the season of fall fairs. These annual events provide an opportunity for farmers to showcase their work, interact with the general public, and evaluate their produce and livestock against other farmers.

Fall fairs are a celebration of  agriculture everywhere The local fall fair brings farmers and consumers together. A recent study indicated that three-quarters of fair attendees think that agricultural education is an important component of fair attendance. For many people, it is their once a year time to get up close and personal with a farm animal or product.

For farmers the opportunity to exhibit their farm product can be a major marketing opportunity. A great example is of this is showing livestock in competitions. Winning championships can be a major boost for farm promotion. More importantly, showing the rest of the farming community your breeding program can lead to sales, and further marketing opportunities. Commercial farmers may see an animal they like and invest in a bull. Embryos sold from show cattle can go to farms across the country and around the globe, or a leading bull can be identified for semen sales.

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