Turning on the wow factor: Lessons from the Virtual Teeny Tiny Summit

On March 31, communities from across rural Ontario gathered online for the virtual Teeny Tiny Summit to learn tips and tricks on building community and business prosperity through storytelling and the experience economy. Keynote speaker, Peter Kenyon from the Bank of Ideas, challenged participants to rethink how towns and businesses present themselves by focusing on one simple but transformative concept — embracing the wow factor. So, what exactly is wow? Peter shared the now-famous story of Beechworth, Australia — a town once in total collapse, seemingly unable to give away homes or businesses. Today, it’s one of Australia’s top tourist destinations.…