Introducing the Refreshed OMAFRA BR+E Coordinator’s Manual
The Business Retention and Expansion (BR+E) is an action-oriented and community-based program that aims to support local business growth and community development through identifying challenges and opportunities. The Program’s Four Stage Process helps to:
- Prepare the groundwork and project team
- Collect and analyze immediate concerns and opportunities
- Develop goals, action plan, and data analysis
- Implement the plan and track progress
The BR+E program can become a key component of a community’s ongoing economic development strategies and projects and is a great approach to strengthen businesses in your community.
Coordinator’s Manual Updates:
The BR+E Coordinator’s Manual has recently been redesigned and now features a modern layout centered on visual simplicity. The third version of the Coordinator’s Manual is designed to support communities and BR+E project coordinators. The document provides details around the Four Stage BR+E Process as well as key resources and tools to assist with the completion of the stages.
Along with the modern redesign of the BR+E Coordinator’s manual, the OMAFRA BR+E Program transitioned to a new data collection and analysis tool – QualtricsXM – as of June of 2020.
Qualtrics is a renowned data analysis and visualization platform, designed to optimize data collection, analysis and visualization. The transition to QualtricsXM has been met with positive feedback from BR+E coordinators, owing to its user-friendly interface and robust batch of features.
QualtricsXM provides efficient and functional tools to help with:
- Project Organization
- Distribution channels
- Data Analysis and Correlation
Communities undertaking BR+E initiatives with the support of OMAFRA have the option of accessing the platform at no cost for the duration of their projects.