Examining your community in comparison to others is a great way to increase your understanding of your local economy. Comparing or benchmarking is important because it provides greater context to the information, turning simple data into knowledge.  For example, if the population of your community grew by five percent, is that consistent, faster, or slower than neighbouring communities?   

Comparing your community with other areas in the province, region or neighbouring areas will allow you to:

• identify aspects of your community that are competitive
• look at areas where you are under performing
• see how things are changing over time

Previously this was a long and complex analysis process for communities to undertake. 

Market Comparison Report

Example of a Market Comparison Report in Analyst

Market Comparison Report can look at a municipality’s economy, comparing several different geographies in one easily downloadable report, including:

• Province
• Region or County
• Neighbouring municipalities
• Or any community across the province

Market Comparison Reports can include a range of comparison data can include:

• Industry employment (from 2 to 4-digit NAICS)
• Occupations (from 1 to 5-digit NOCS)
• Wages
• Industry or job concentration (location quotient)
• Job projections to 2027
• Historical population changes and projections  at the Provincial and Census Division levels from 2017 – 2022 and 2027
• Regional imports and exports, and and more

How to create a Market Comparison Report

Check out a video demonstration of the step-by-step process to easily create this report for your community Click here.

How to Access the Analyst tool

Visit our website to learn more or request an Analyst software license here.

For more information contact the Agricultural Information Contact Centre at 1-877-424-1300 or by email at ag.info.omafra@ontario.ca