One of the challenges with Business Retention and Expansion (BR+E) projects is effectively communicating the vast amount of information that is collected. As part of the BR+E program, it is important to develop a final report and action plan. This plan will act as a full and complete record of the project. Its also recommend that Coordinators consider writing a short summary that can be shared with businesses and the broader community. One of the ways to achieve this is by using Infographics.
Infographics are a great communication tool; they give the reader an overview of the who, what, when, where and most importantly, why, all in about a page or so. They use visuals to convey information in a digestible format.
Research shows that 40% of people respond better to visuals. Infographics make it easier for people to consume and retain large amounts of information because they harness the human ability to see trends and patterns.
As an example, take a look at the before and after of images below.
Notice how the infographic makes the data much more visually appealing, and much easier to read and understand.
Below is a great infographic that was developed for the Township of Brock downtown revitalization focused BR+E project.
When properly constructed, infographics help to make long, data-dense information more understandable and enjoyable to read. Creating an infographic for a summary of a project allows the readers to get the main information from the report in just a short amount of time, and retain more of the material that is presented. Infographics are a great feature of any BR+E report, and help to share data to the reports targeted audience.